Favorite color meaning
Color psychology has been used in marketing and branding for years, but research in the last decade has taken color psychology and applied it to human personality traits. Colors aren't merely associated with various feelings but can actually shape our perceptions and personalities. Various studies across multiple years have given us insight into what each color represents in regards to our personality, work ethic, and motivation levels.
WHAT IS COLOR PSYCHOLOGY?
Many people are unaware of the impact colors have on our thoughts, emotions, and behaviors in everyday life.
It’s extremely likely that you have purchased something in a store or chosen one product over another due to what brands call color marketing: targeting brands, colors, and adverts based on colors that will influence you to buy.
You can see in the infographic above that companies that want to be associated with dependability (Dell, HP, IBM) use the color blue. Companies that want to be known for being exciting and fun (Fanta, Amazon, Nickelodeon) use a splash or orange.
Color psychology is being used around us every single day and not only in what brands we buy, but also in how we react to our environment. Extending color psychology into the realm of personalities is about proving that colors aren’t just about what looks the best, but about what meaning we subconsciously attach to those colors, and how to use that to benefit our lives.
WHAT YOUR FAVORITE COLOR SAYS ABOUT YOUR PERSONALITY
Various studies and experiments across multiple years (2010, 2014, 2015 and more recently in 2019) have given us more insight into color personality based on color psychology.
Red is a bold color choice that’s been associated with excitement, passion, danger, thrill, energy, and action. You may notice that some brands use red for their “call to action” buttons (“order now,” “shop now,” etc.). This is because red is an intense color that is able to provoke strong emotions which can encourage ...