with Bluespire Marketing, a 130-person strategic marketing firm based in
the U.S. Ariad is a strategic agency specializing in serving Canadian
clients with deep content, digital and activation capabilities.
Bluespire provides a variety of strategic marketing, technology and
content solutions for U.S.-based organizations in highly regulated
industries.
"Many of Ariad's clients have asked us about having a U.S. presence to
support their business. We have also been looking to expand in the U.S.
as our healthcare expertise and direct-to-consumer strategies lend very
well to the U.S. marketplace. This combination will allow Ariad's
founder, Hugh Furneaux, who retired 9 years ago, to formally exit the
business knowing that the cultural and philosophical approach he helped
establish would be maintained. It's a win for our clients, our
employees, and the markets we serve," states Mike Beckerman, President
of Ariad, who will become CEO of the combined entities.
High Road Capital Partners [HRCP] is the majority owner of Bluespire
Marketing and has deep expertise in the marketing services space. HRCP
will be acquiring Ariad from majority owner Hugh Furneaux to create the
partnership.
Ariad, founded in 1989, will retain its name in Canada. Bluespire will
continue to operate under its brands in the U.S.
http://www.youtube.com/watch?v=5CqUYBopWLs
Ariad Communications is a marketing agency focused on creating content
that motivates, creative that inspires, and strategy that connects it
all to clients' customers to drive business results. Some of Canada's
most successful brands in the healthcare, CPG, B2B, and financial
services sectors engage with Ariad's marketing professionals to generate
brand engagement, deepen customer relationships, and instil loyalty.
Those brands include Unilever, Degree, Sears, OneTouch, Reactine,
Johnson & Johnson, Colliers, Becel, Visa, D+H, Vale, PwC, Skate Canada,
and smart Car.
ariad.ca
/ twitter.com/AriadComm
About Bluespire Marketing
Bluespire specializes in personalized engagement for life's biggest
decisions. The company combines marketing strategy, technology and
content to drive growth for clients in healthcare and financial
services. For 30+ years, the most well-known healthcare and financial
brands in the U.S. have chosen Bluespire as a preferred marketing
partner. A few of Bluespire's notable current clients include Pfizer,
Navy Federal Credit Union, the New Mexico Health Insurance Exchange and
North Shore-LIJ Health System, along with one of the three largest banks
in the U.S. Bluespire has offices in Minneapolis and New Jersey with
satellite locations across the U.S.
bluespiremarketing.com
/ twitter.com/BluespireMktg
About Bluespire Senior Living
Inspired by Martino & Binzer, a well-respected and trusted senior living
industry partner, Bluespire Senior Living integrates marketing +
technology + sales to make phones ring, turn prospects into residents
and improve cost-per-lead with a focus on improving the bottom line
thanks to its track, measure, report philosophy. Bluespire Senior Living
clients include Senior Quality Lifestyles Corporation, Covenant
Retirement Communities, National Lutheran Communities & Services,
Episcopal Communities & Services, and many more. Bluespire Senior Living
is a proud LeadingAge Silver Partner with offices in Hartford and
satellite locations across the U.S.
bluespiremarketing.com/Expertise/Senior-Living
/ twitter.com/SeniorMktgPros
