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Facebook is up to 250 million members, 50 million of whom joined in the past three months. In April, they spent 13.9 billion minutes on Facebook, up 700% from April 2008, says Nielsen NetView.

More than 300,000 businesses -- one-third of them small businesses -- have a presence on Facebook. Members of its fastest-growing demographic -- those 35 and older -- have enormous purchasing power, a powerful incentive to marketers.