B2B direct marketing has been proven effective through all ages. Much more, today's modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses' fast paces.
Direct mail can be used for other reasons besides making a direct sale.
Flexible Targeting
B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.
Multiple Uses
B2B direct marketing doesn't just have to be used to sell - it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.
Cost-Effectiveness
The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you've acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.
http://www.youtube.com/watch?v=m51jTeTHNYU
