Welcome to Gaia! :: View User's Journal | Gaia Journals

My 7-day Cycle for Generating Content That Gets Read and Shared by 30,000+ People/Week



I've worked out a fairly straightforward system that lets me focus more on writing and less on how it all works. No step, except for writing and editing, takes more than a few minutes.



Content Performance Marketing - Transformation of the Digital Organization



Transformation in any part of an organization is a task that very few manage with success. Managing change takes time and investment beyond the monetary.

How Social Media Is Killing Your Company

Read More: Giannetto, David Giannetto, Big Social Mobile, Social Media, Content Marketing, Sales, Retail Sales, Consumerism, Social Economy, Social Consumers, Small Business News



There are some companies--again, only the most dominant brands--that can simply deliver content to their community via any social media platform and consumers will buy.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Read More: Business, Business News, UK Business, Small Business News and Trends, What-Is-Working-Small-Businesses, Design, Intelligent Design, Digital Media, Digital, Digital Age, Marketing, Social Media Marketing, Social Media Tips, Blogging, Microblogging, Video, Online Shopping, Online Advertising, Advertising, Public Relations, Facebook, Twitter, Linkedin, Linkedin Tips, Pinterest, Technology, Technologists, Lifestyle, Arts, Philanthropy, Strategic Philanthropy, Content Marketing, Content, Movies, Television, Customer Service, Crm. Business, Analytics, Big Data, Crm, Culture, Fashion Trends, Google, Google Plus, News, Newscred, Social Entrepreneurship, Social Networking, UK Culture, Uklifestyle, Women in Business, Work-Life Balance, Web, Women on Twitter, Business News



Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Read More: Content Marketing, Content, Gordy Grundy, David Beebe, Marriott International, Karin Timpone, Content Marketing Institute, Courtyard, JW Marriott, Digital Marketing, Small Business, Social Life, Social Media Marketing, Content Marketing Strategy, B2b Content Marketing, Branding, Viral Marketing, Digital Marketing Strategy, Malakai, Substance Over Hype, Business News



In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Google Is Ranking for Mobile Optimization. Here's What Marketers Need to Know (and Do).



Earlier this month, Google announced that as of April 21st, they'll use mobile-friendliness as a ranking factor in their mobile search results.

Internet Sensations Explain How to Go Viral

Read More: Viral Marketing, Viral, Viral Videos, Viral Video, Marketing, Content Marketing, Content, Digital Marketing, Content Marketing Strategy, B2b Marketing, Pharrell Williams, Pharrell Williams Happy, Personal Branding, Small Business, Social Media, Social Media Marketing, Digital Marketing Agency, Content Creation, Branding, Growth Hacking, Small Business America, Icon-Next, Small Business News



Viral marketing is the http://www.mangomaxx.com/?p=31 fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

The 5 Most Important Qualities Of Viral Content



Getting your content to go viral is tough, but if you can land even one successful viral piece, you'll greatly enjoy the benefits for months to come.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Read More: Content Marketing, Content, Gordy Grundy, David Beebe, Marriott International, Karin Timpone, Content Marketing Institute, Digital Marketing, Small Business, Social Life, Social Media Marketing, Content Marketing Strategy, B2b Content Marketing, Branding, Viral Marketing, Digital Marketing Strategy, Malakai, Substance Over Hype, Business News



Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

5 Lessons I Learned As a Non-BB Owner at the BBAV Conference



It was an honor to be selected as one of the speakers at this year's annual Bed Breakfast Association of Virginia Conference. This conference this year was called Inspiration, innovation Rejuvenation and was held in Fredericksburg, Virginia on February 22, 2015.

4 Ways to Develop Awesome Relationships With Bloggers



Looking for a way to promote your startup on a shoestring budget? Reaching out to bloggers and asking them to review your products, post your press re...

How to Save 10 Hours a Week on Content Marketing

Read More: Content Marketing, Digital Marketing, Small Business, Social Media Marketing, Social Media Marketing Small Business, Content Marketing Strategy, B2b Content Marketing, Lead Generation, Branding, Viral Marketing, Digital Marketing Strategy, What-Is-Working-Small-Businesses, Small Business America, Small Business News



Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

How Can I Promote My Book for Free?



To be honest, the most effective marketing that an author can do doesn't involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost financially, at least!

Does Your Company Need to Make an App?



Determining whether or not to create an app can be challenging, but it's a decision that more companies are facing. The cost of designing and developing an app can be high, especially if you prioritize quality, and the overall value to your users can range from negligible to highly significant.

10 Effective Business Tools for Entrepreneurs

Read More: Slidepollajax, Small Business, Small Business Tools, Tools, Business Tools, Entrepreneurship, Entrepreneurs, Social Entrepreneurship, Project Management, Content Marketing, Social Media, Social Media Marketing, Small Business News



I'm always intrigued to learn about new, accessible tools and applications that can help me to drive more sales, accelerate my business growth, or simply help me with gathering insights and new ways of doing things.

Does Your Marketing Plan Need an Exit Strategy?



Marketers and small business owners rarely think about the terms, "Marketing Plan" and "Exit Strategy" and use them in the same sentence.

5 Ways Content Marketing and Local SEO Need to Mix



If you want to focus on local SEO, then you need to be cultivating online (local) reviews. Yelp and Google+ currently dominate the world of online reviews, so make sure you business is listed on both.

4 Things Michael Jackson Knew About Content Marketing

Read More: Personal Branding, Digital Marketing, Small Business, Social Media Marketing, Social Media Marketing Small Business, Michael Jackson, Michael Jackson Death, Michael Jackson Thriller, Billie Jean, Michael Jackson Billie Jean, Digital Marketing Agency, Social Media Marketing Strategies, Content Creation, Content Marketing, Branding, Content Marketing Strategy, Growth Hacking, Lead Generation, What-Is-Working-Small-Businesses, Social Media, Digital Marketing Strategy, Viral Marketing, Small Business Marketing, Small Business America, Small Business News



What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

The Line Between Media and Brands Is Blurring Fast



Brands and agencies are acting like publishers and publishers are acting like agencies and brands. This is not a moral argument about the "separation of church and state" between the media and advertisers.

Get More People to Share Your Content on http://www.dropinmag.com/uncategorized/create-the-perfect-blog-with-these-great-tips/ Social Media With These Top 6 Tips



Who doesn't want their content to go viral and get thousands of social media shares? I'm sure you've seen or even created great content that didn't get much attention on social media.

Three Tips to Improve Your E-Commerce Content Marketing Strategy



Regardless if you are selling a product or service, having a proper content marketing strategy plan in place is a necessity to succeed in the world of e-Commerce.

What Should I Write About? 25 Quick Content Ideas for Social Media Email Marketing



You're not alone. Most people stop and stare at the screen when faced with a blank page or a social post to fill in. Even if you do nothing on this list, I hope it will spark your own ideas.

4 Reasons There are Plenty of New Things Under the Sun



You've heard it your whole life--There is nothing new under the sun. However, if that were true, there would be no search engine optimization. No Chipotle. And certainly no AirBnB, Uber, or blog monetization.

Marketing Must Evolve or Die



With the advent of digital marketing, content marketing, social media, and big data, every notion of what works to catch a consumer's attention and motivate a purchase has been turned on its head.

How to Make Your Brand's Voice More Meaningful



In marketing, how you communicate is often more important than what you http://www.praxim-medivision.com/?p=29 communicate.