To attempt to level an egg up you need to find it in your inventory(normally under the special tab) and click on it. It will then give you the option to open or level. If you choose open you get the random item inside. If you choose level (not sure thats the exact word but you know what I mean) it will say it is glowing. You then need to click it again to see if the egg levelled up.
If it failed you will get a fail coin that you sell back to any shop for the value stated. If it levels the process starts over again.
Here is the link to see what your chances are:
http://www.gaiaonline.com/info/thefortuneegg 
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