Interesting, isn't it? They don't exactly hold true to Egyptian religious concepts- they're more of a New Agey/Alchemist/Trancendence-ish sort of organization. They make these elixirs which they refer to as "Nectar Publications" because they say that the wines have certain energetic messages transcribed into them, and they use them as meditational aids. They seem to have their own religion built up around this, though I don't know enough about it to say much.
It's an interesting idea, though- here's link to their
Nectar Publications page.
Personally, I doubt that I'd ever be mummified- I'm far too vain for that, lol. Even in ancient Egypt, bodies were not always mummified- and there were times when statues of the deceased took over the role that the mummy might play. So I think I'd rather have a nice, flattering statue of myself errected somewhere.
blaugh Or at least a small one placed in my grave or a shrine.