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Failure is simply the opportunity to begin again, this time more intelligently.
This unit serves as the introduction and prerequisite to later units in the advertising course and as a useful elective for business students taking other courses. The unit provides you with a thorough knowledge of advertising principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients, including strategy development, media planning, creative development, integration of other communications and analysing an advertising campaign. Advertising Copywriting is an important addition to the knowledge base of all marketing communication students. It equips you with the skills to develop creative strategy and write well-grounded and well-crafted copy. For those students not interested in pursuing a career in copywriting, this unit is also vital because it provides the benchmarks to assess creative work and lend support to great creative ideas.
This Media Planning unit is a work integrated learning opportunity for students. The unit introduces you to the strategic use of media in advertising. You will develop a working knowledge of the major principles of media planning and buying, audience measurement, media research, new media technology, segmentation and marketing strategy. All types of media will be explored and analysed including, but not limited to online, television, radio, magazine, newspaper, and outdoor. This unit will be extremely beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales or marketing positions. This unit takes the perspective of the Advertising Manager and addresses the use of research in developing, implementing, managing, and assessing a successful advertising campaign. In Advertising Management, learners use the case method of learning to examine the advertising process from its place in the marketing mix to the formulation of objectives, strategy and budget to the development of creative and media tactics and their ongoing evaluation. In addition, issues that impinge upon the advertising campaign management process such as legal and ethical issues, globalisation and the client-agency relationship are discussed.
This unit serves as the introduction and prerequisite to later units in the advertising course and as a useful elective for business students taking other courses. The unit provides you with a thorough knowledge of advertising principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients, including strategy development, media planning, creative development, integration of other communications and analysing an advertising campaign. Advertising Copywriting is an important addition to the knowledge base of all marketing communication students. It equips you with the skills to develop creative strategy and write well-grounded and well-crafted copy. For those students not interested in pursuing a career in copywriting, this unit is also vital because it provides the benchmarks to assess creative work and lend support to great creative ideas.
This Media Planning unit is a work integrated learning opportunity for students. The unit introduces you to the strategic use of media in advertising. You will develop a working knowledge of the major principles of media planning and buying, audience measurement, media research, new media technology, segmentation and marketing strategy. All types of media will be explored and analysed including, but not limited to online, television, radio, magazine, newspaper, and outdoor. This unit will be extremely beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales or marketing positions. This unit takes the perspective of the Advertising Manager and addresses the use of research in developing, implementing, managing, and assessing a successful advertising campaign. In Advertising Management, learners use the case method of learning to examine the advertising process from its place in the marketing mix to the formulation of objectives, strategy and budget to the development of creative and media tactics and their ongoing evaluation. In addition, issues that impinge upon the advertising campaign management process such as legal and ethical issues, globalisation and the client-agency relationship are discussed.
