Sentama Lin
I personally don't mind ads -- especially for the sites that I generally frequent. I'm also of the opinion that ad blockers only make advertisers find more clever and annoying ways to get past ad blockers.
I mean, I know its annoying, but it's a source of revenue for the sites I visit.
So you're saying you suffer through the ads because you see that as a way for paying for the site? Um.. Okay? Especially in the case of Gaia, sites make money in so many other ways, many of them optional and with some benefit to the site visitor (ie: watch this, get an item; buy gaia cash for items; Donation letters; etc).
Ads are there to make one feel as if they're missing something. I don't want to let companies into my brain. I feel shitty enough about myself as it is without some company telling me I'm too: fat, ugly, dehydrated, undermoisturized, untoned, etc.