We've had a lot of discussion about the AI event and ultimately decided to not release the event. I think it's good for us to look at our mindsets and what drives us to do what we do.
When we returned to Gaia in 2017, we were able to do so with the financial support of our investors. It would had been great if previous management would had given the keys of Gaia, the company that I worked hard to build, back to me. But reality was that the board had control over the company, and they would rather sell Gaia to the highest bidder than to allow its owner to run the company. It's not too different than Steve Jobs losing control over Apple even though he founded the company. (A big difference being that I'm no where as brilliant as Apple's founders) So the situation was that in order for us to get back control of the company, we would need investment money from someone else so that we could buy the company back. I wouldn't had believed it if that was the situation explained to me back in 2004 when I started the company. But never the less there we were, finally able to take control of the company due to cash from investors.
As a team we had a simple set of goals between us and other founders. They invest in the company, and Gaia would try to expand in both products and users. As founders we each have our own focuses. While I focus on fixing everything on Gaia and work on adding new features, others would work on new games and new ideas that might or might not be within Gaia. We were under the mutual understanding with the investors that while we focus on Gaia, at the same time we would explore additional games and services to broaden the reach of Gaia as a company. This aspect is strictly from the perspective of us as founders, and I understand this holds little interest to most Gaians who wish for more time and resources spent on GaiaOnline. As many of you know, our plan and most of our projects fell apart when one of the 2 investors ended up not following through with the investment, and things went south as we struggle to reorganize and stay up float through the whole bankruptcy process. Even with that, Gaia as a company still have its existing investor and promises to fulfill, with the dynamic of Bluecow continue working on expanding the business till this day. That's why from the get-go, Gaia had been kind of like a hydra, with different heads focusing on our core community, but also new technology and industry trends. Sometimes we do make baffling decisions on stuff like NFT related projects. Though while many of these decisions often didn't make sense within the Gaia community, it still fall into the roles that each of us play since we returned.
So the whole setup that we have is like a catch 22. We wouldn't be back working on Gaia if it wasn't for our investors buying Gaia back, while having investors require us as a company to expand the business through additional products and leveraging new technologies. Note that Gaia doesn't necessarily need to leverage any specific technologies, but what happens is that if we as a company wish to hire more people to build more stuff, one of the easiest way to do so would be to raise more money from investors. GaiaOnline being a company over 20 years old, focusing on online games and community cannot raise any money simply due to the nature of the industry we're in. If we wish to raise money to make more games by hiring expensive engineers, that actually isn't possible for us. However, if as a company we're building something related to fields that investors are willing to put their money into, then it's a whole different story. One of the reasons why we're still here today is actually because we were able to raise some funding through our NFT related projects in the past. In the future, we are likely to continue creating other products and features that have a high likelihood of raising investment funds. At the end our goal is to be able to continue building fun stuff.
Our goal ultimately, is to be able to have the funding or additional revenue to support more staff, and with that, there would be resources that can be shared back to Gaia. Of course, none of what we do should end up impacting Gaians negatively. Happiness of the Gaia community is still paramount in what we do.